Why use a design agency?
The world we live in today is packed with visual communication – an excess which is far too much for the human mind to completely consume in individual parts. The same can be said of all organisations and their competitors. How does one even begin to select what will suit them best when there is so much to see and choose from? A unique look could be the deciding factor… which is why we take graphic design so seriously.
How important is a logo?
Let’s get a few things straight: your logo and your website is not your brand. Your brand is the experience and perception people have of your company. Branding are the actions taken to build your brand (strategy).
And a brand identity is the tangible expressions of your brand (logo, typography, colors, etc).
But that said, your logo is important to your business because it communicates ownership, quality, and values. It’s imprinted on your products, your business card, website, social media, and most importantly, in the minds of your clients.
Your logo is likely to be one of the first interactions people have with your company and it’s your opportunity to make a solid first impression, show you deliver a quality service, and visually express your purpose.
What is the EW Studio approach to logo design?
Thorough briefing process – we use a creative brief to develop your logo. To get a feel for what you want and like we ask you to send us images of what you like, this could be anything from the colour of your bathroom tiles, a perfume label, anything visual. We will present three different routes for your consideration. Once you have chosen one we will develop and create a unique logo for your business.